When you are shipping products, do you include a simple thank you? You might be surprised by what a difference it can make. Most buyers open the box, take out their purchase, and recycle it with little thought. But opening the package to find a thoughtful and beautifully printed card can change that experience and win you a loyal customer.
One of the fastest-growing types of marketing is content marketing. Why? Because it works. Content marketing positions you as a thought leader, establishes credibility, and is often the gateway to your customers discovering your business. One study found, for example, that year-over-year growth in unique website traffic is 7.8x higher for content marketing leaders than for followers (19.7% vs. 2.5%, Aberdeen). If your content is being provided in print, content marketing often drives them to check you out online in the first place.
Whether you are writing copy for direct mail, email, or mobile video, it is essential to be authentic. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesn’t just “happen.” Like everything else, it takes planning. Here are five tips for maintaining an authentic voice and winning customer trust.
As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better than another? Let’s look at four places where direct mail beats out email and does things email cannot do.
For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. Not surprisingly, there is an intense focus on which marketing channels are most effective. So which channel works best for nonprofits? A study by YouGov provides the answer: direct mail. In a survey of more than 1,150 U.S adults, YouGov found the following...
If you are trying to sell costume jewelry and organic smoothies, price and opportunity might motivate customers to purchase spontaneously or switch from a competitor. But if you sell higher-end or more complex products, it often takes a different approach.
The global pandemic has had a profound impact on the world of consumer marketing, and one of these impacts has been to bring QR codes more into the mainstream. With consumers increasingly comfortable using QR codes, businesses can confidently leverage this marketing tool, making it more straightforward for customers to gain information, access coupons, and reply to offers.
Keeping your mailing list up to date is essential for making the most of your marketing dollars. It ensures that your messages arrive in a timely fashion and provides other benefits such as cost savings and better targeting. Let’s look at five benefits of an up-to-date mailing list to motivate you to make this one of your top investments.
What does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favorite sales representative, hair stylist or financial advisor moves on?
Content comes in all shapes and sizes and is perfect for you to help market your business. Don’t be afraid to experiment with different forms of content marketing to see what works best for your business!
Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles—scarcity, reciprocity, authority, social proof, liking, and consistency—can help boost results and get customers to act quickly.
The new year is a time to start fresh and new. Take this as an opportunity to dive into your marketing strategy for the coming year.
While work is an important part of life, nothing beats the value loved ones bring to the table. This holiday season, keep these benefits in mind as you take time off to celebrate with loved ones.
Creating a truly successful landing page takes the right ingredients and flow. If you’re struggling to create a landing page for your business or a product, make sure you’re following these seven tips.
Stories are at the heart of all marketing. You could have the best product, but without storytelling, it may not reach its sales potential.
This holiday season, be sure your small business stays on the forefront of consumers’ minds by following these four sage marketing tips. Not only will your business succeed for the holidays, but you can continue that growth into the New Year.
It’s beginning to look a lot like 2023! While we aren’t quite ready to ring in the new year, January is coming quickly. Check out these ways you can get a head start on succeeding with your marketing efforts in the new year.
Now is the perfect time to thank your customers for all they’ve done for your business. Check out five ways you can show your appreciation for your customers this holiday season and year-round.
The power of print is incredible, especially when mixed with digital touchpoints. This is your reminder to spend the time to get it right.
How do you know what exactly you should be doing with your newsletter to get the best return? Check out these newsletter tips to ensure you’re optimizing your company updates.
Much like you do your holiday shopping early, now is the time to start marketing for your holiday deals and events. Get a head start by planning exactly how you’ll appeal to customers both new and old.
Whether your business is large and national or small and local, SEO—search engine optimization—is a huge part of making sure your company is marketable.
Marketing automation is a great way to stay ahead of your campaigns and to allow more time to interact with your customers. Utilize it to get ahead during this busy season and to stay ahead in the year to come!
Customer service has the power to make or break a relationship, no matter how great your products or services are. For that reason, it’s time to ensure you’re ready to take on any problem that comes your way with a smile.
For small businesses and individual professionals, October provides the perfect opportunity to increase your marketing efforts, connect with potential customers and grow your organization.