USPS® Every Door Direct Mail® (EDDM®) is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income, or household size. You don't need specific names or addresses; you just need to know the zip code of any neighborhoods you want to contact. You can use the EDDM mapping tool to choose the ZIP Code™ and carrier route that will target your best possible customers—current and future. The EDDM mapping tool is easy to use and discounts are available even for small businesses.
In order for your mail piece to qualify as Every Door Direct Mail it has to meet ONE of the following requirements:
Longer than 10.5 inches
Taller than 6.125 inches
Thicker than .25 inch
The maximum size dimensions for an Every Door Direct Mail piece are:
15 inches in length
12 inches in height
.75 inch thick
*The dimension that is the longest is considered the length and the smaller dimension is considered the height, regardless of the orientation of the mail piece.
Popular Every Door Direct Mail sizes are:
6.5" x 9" Postcard
4.5" x 12" Postcard
8.5" x 11" Postcard/Flyer
6" x 12" Folded Flyer (15" x 12" unfolded)
You do not have to have a permit to use the EDDM service. All you need to do is complete required forms Retail Form and Face Slip Form. You must also bundle your mailing pieces by 50 or 100 and fill and attach your face slip form.